Häagen-Dazs
53¢ Scoops for 53 Years

Häagen-Dazs was founded in 1960 in the Bronx — meaning the brand was a part of history in 1973 when the New York Knicks last won a.

So when the Knicks won again in 2026, we sprung into action. In just 48 hours — we ideated, designed and promoted a Knicks parade promotion to help New Yorkers “savor the moment” with a 53¢ scoop for the 53 years they’ve waited for this moment. Our campaign included social content and guerrilla-style posters across the city.

Results: Thousands of scoops served — and coverage in People Magazine (among others).

Role: Creative Director