The Hideaway by Pacifico

Role: Creative Director

In 2025, Pacifico launched a new brand identity all about finding your own way and the delight of accidental discoveries. To premiere this identity to the media and the public, we hosted the hottest party at Shaun White’s Snow League competition — if you could find it. We dropped cryptic clues throughout our Snow League presence and on social.

The Result? Over 150M earned media impressions — including People Magazine, Complex and Coolhunting.

The Hideaway has since become Pacifico’s creative platform for all earned media activations. Keep your eyes peeled for a Hideaway near you!