YouTube’s creative ecosystem supported more than 425,000 full-time equivalent jobs and contributed over $25 billion to the U.S. GDP in 2021.
In a first-of-its-kind campaign for the Washington Post, we unveiled the Creator Economy’s impact, through the stories of Creators themselves.
Role: Creative Director
Our campaign included:
A custom research study by Morning Consult
5 in-depth articles on the Creator Economy (and a campaign landing page)
A custom event at the Washington Post headquarters
4 print ads, delivered directly to Capitol Hill
The overall campaign pageviews were 75% above benchmark and overall unique visitors were 77% over benchmark. All articles exceeded time spent & scroll depth benchmarks.
