YouTube on The Creator Economy
In 2021, YouTube’s creative ecosystem supported more than 425,000 full-time jobs and contributed over $25 billion to the U.S. GDP — yet lawmakers and the general public struggled to understand what it meant to make a living through content.
In a first-of-its-kind, integrated campaign for the Washington Post, we explained the Creator Economy and its economic impact — through the stories of Creators themselves.
Our campaign included:
A custom research study by Morning Consult
5 in-depth articles on the Creator Economy
An event at the Washington Post headquarters
4 print ads, delivered directly to Capitol Hill
Role: Creative Lead
Articles
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Print Ads
