Pacifico Presents:
The Hideaway

In 2025, Pacifico launched a new brand identity — all about the joy of “finding your own way.” We were tasked with translating the new identity into an earned creative campaign, premiering at the Snow League competition.

Enter: The Hideaway, a hidden, pop-up party in Aspen. Media and attendees and to “find their own way” to the party through cryptic dropped IRL and on social.

The Result? Over 150M earned media impressions — including People Magazine, Complex and Coolhunting.

The Hideaway has since become Pacifico’s creative platform for all earned media activations, popping up at Bottle Rock music festival and more.

Role: Creative Director