Häagen-Dazs x The Grammys

On the night of the Grammys, Häagen-Dazs wanted to premiere their new flavor, Raspberry Dark Chocolate, and new tagline, “Take Your Sweet Time.” In just under two weeks, our team concepted, designed and produced a liquid vinyl record — with slow-melting raspberry filling and chocolate chunks.

We surprised artist Ravyn Lenae, a brand fan, on the red carpet with the vinyl — and exclusive first taste of the new flavor.

Role: Creative Director